Marketing
The Eighth Canadian Edition of Marketing continues to provide students with the foundation they need to become successful marketers in today's competitive business world. Based on a sound and effective pedagogical approach, and written in a conversational student-oriented style, Crane Marketing is completely updated to reflect cutting-edge trends in the world of marketing. The new edition includes an increased emphasis on marketing metrics, and social media, as well as the creation of a marketing plan. A comprehensive and innovative supplement package supports both instructors and students.
Marketing
The Eighth Canadian Edition of Marketing continues to provide students with the foundation they need to become successful marketers in today's competitive business world. Based on a sound and effective pedagogical approach, and written in a conversational student-oriented style, Crane Marketing is completely updated to reflect cutting-edge trends in the world of marketing. The new edition includes an increased emphasis on marketing metrics, and social media, as well as the creation of a marketing plan. A comprehensive and innovative supplement package supports both instructors and students.
The Power of Tact (Used)
Used book, but in excellent condition for those to save money
Modeling Monetary Economics(Used)
The approach of this text is to teach monetary economics using the classical paradigm of rational agents in a market setting. Too often monetary economics has been taught as a collection of facts about existing institutions for students to memorize. By teaching from first principles instead, the authors aim to instruct students not only in the monetary policies and institutions that exist today in the United States and Canada, but also in what policies and institutions may or should exist tomorrow and elsewhere. The text builds on a simple, clear monetary model and applies this framework consistently to a wide variety of monetary questions. The authors have added in this third edition new material on money as a means of replacing imperfect social record keeping, the role of currency in banking panics, and a description of the policies implemented to deal with the banking crises that began in 2007.
